2008 CBDNA National Collegiate Marching and Athletic Band Symposium

May 29-31, 2008 - University of Washington - Seattle

Keynote Address by Bob Morrison: New Rules!

Keynote proudly sponsored by YAMAHA

A take off of the popular segment from HBO’s Real Time with Bill Maher, New Rules! uses real-world headlines to paint a powerful (and sometime humorous) portrait of the significant changes occurring in the educational system, the changes music educators need to make to be effective in this new environment, the impact of recent federal legislation, and how the global economic issues will provided significant, yet relatively unknown opportunities for expanding music education. This session includes information about the impact of the No Child Left Behind Act and the law’s, new state level policy initiatives, the power of data and how to apply this information to efforts in local communities. All of the information is put in context of what this means to the CBDNA member. The session is a complete digital media presentation with a web-based resource site designed specifically for the CBDNA members with tools, materials and documents referenced during the presentation.

Robert B. Morrison is Chairman Emeritus of Music for All, Inc and the Founder of the Music for All Foundation where his leadership in research, public policy and advocacy efforts has led to significant advancement in access to music and arts education programs across the nation. In just a few short years Music for All has become one of the largest and most influential national music education organizations in support of active music making. With a focus on positively life changing world-class events and a national leader in research, public policy and advocacy Music for All is committed to expanding access to music and arts education programs across the country. As the founder of the Music for All Foundation, Mr. Morrison led the organization’s groundbreaking research and public policy work credited with creating sweeping changes for music and arts education.

Music for All has been recognized for their recent research and policy work. In California, Music for All was one of the catalysts for the $500 million reinvestment into music and arts education in public schools that has been signed into law by Governor Arnold Schwarzenegger; In Arkansas, Music for All worked with Governor Mike Huckabee to mandate music and arts programs for every child attending public school in state. In New Jersey, Music for All has been the managing partner for the groundbreaking New Jersey Arts Education Census Project. These efforts have directly impacted several million students and expanded to include a dozen states.

Prior to founding Music for All Mr. Morrison he helped develop and then served as the CEO of the VH1 Save The Music Foundation where he led took a small promotional idea and created a major national brand donating more than $25 million of musical instruments to restore more than 1200 music programs. In addition, Morrison was a senior executive for the NAMM - International Music Products Association, served as Executive Director of the American Music Conference and worked with the late Michael Kamen and Richard Dreyfus to create the Mr. Holland’s Opus Foundation.

Mr. Morrison has a long history as a supporter of music education and is widely recognized as one of the nation’s leading advocates for music and arts in education and in society. He was a founding member of the National Coalition for Music Education and is recognized for his work to add the arts to our nation’s education goals. He worked closely with leading national arts organizations to promote the development and implementation of the National Standards for Arts Education. Mr. Morrison has been widely recognized for his efforts to bring important research findings about the role of music in early childhood education to the media and policy makers around the world.

Mr. Morrison’s advocacy work has earned both an EMMY and a Peabody Award. He recently received an honorary doctorate degree from the State University of New York. He received the Mr. Holland’s Opus Award from the National Academy of Recording Arts and Sciences and the Lifetime Achievement Award from the Music Distributors Associations. Mr. Morrison is a past president of the Cable Television Public Affairs Association, served on the Board of Trustees for the Berklee College of Music and is a board member of ArtPRIDE New Jersey and MakeMusic,Inc. He served as a senior advisor to the Huckabee for President campaign and currently involved with several national music and arts education policy boards.

Session 2: Effective Recording Techniques for the College Marching Band

Brian Britt and Jon Woods will moderate an in-depth look at the most effective techniques currently available to record your marching band. The presentation will not only include indoor and outdoor techniques from actual recording engineers but will also include a look at how you can still make quality recordings on a shoe-string budget.

Session 3: The Wisconsin Model for Fund Development

Mike Leckrone’s University of Wisconsin Athletic Band program was one of the first in the nation to develop an aggressive and comprehensive annual giving and endowment program. Learn first hand from Mike how this groundbreaking program was initiated and how you can also implement it on your campus.

Session 4A: Developments in Computer Assisted Drill Design

Brantley Douglas is active as a drill designer and clinician for Pygraphics. Brantley will bring us up-to-date on what has transpired in the realm since his initial presentation at the first Symposium in 2003.

Session 4B: BASKETBALL BAND BLUES: How to build an effective image and tradition with your Basketball/Volleyball Band program.

Tim Gunter hung Jeff Fuchs out to dry on this session last year when he was unable to attend the 2007 Symposium at the last moment. We couldn’t let Tim off that easy so we’ve asked him to present his session this year! All kidding aside, Arkansas has long had one of the most impressive basketball and volleyball band traditions around. Tim, along with a panel of esteemed colleagues, will show us how your basketball and volleyball bands can establish the same love affair with your fans that your marching band has always enjoyed.

Session 5: Halftime Concepts: Thinking Outside “the Box!”

Jeff Fuchs will moderate a panel presentation on unique concepts that you may not have thought about attempting with your groups (or were too nervous to try!).

Session 6A: TRADITION: How to build it and how to maintain it!

Don Hower will lead a panel discussion on that all-important topic of how to not only develop tradition with your marching band but how to ensure that you’re able to sustain it once you’ve found something that works. Special emphasis will be placed on how to get fans in your stadium for pregame as well as crowd “manipulation” while the game is in progress.

Session 6B: Feeding the Band: A realistic look at what our students eat and how we can help them make choices that lead to better performance.

Eric Wiltshire and Jennifer Woods from the University of Oregon provide the perfect follow-up to last year’s eye opening session at MSU. Our students, and college students in general, appear to be fairly knowledgeable about healthy food choices, but the realities of band camp and game day schedules pose real problems for them. In this session we use existing research and data from the Oregon Marching Band 2007 fall camp to present an outline of what energy costs students incur during camp and what food choices they are actually making. We then offer suggestions for students about how to eat well when their only practical choices are fast food and dining halls. We will also discuss sports drinks, energy drinks, and alcohol consumption in relation to marching and athletic training.

Session 7: Developing Strategies to Work Effectively with your Athletic Department!

Bill DeJournett from Ole' Miss will moderate this session involving a round table discussion on common issues pertaining to large and small schools. A panel of colleagues as well as collegiate Athletic Directors will address each issue from their unique perspective as well as discuss potential solutions to the mutual benefit of both the athletic department and the athletic band.

Session 8: “That Sound…How do I get THAT Sound?”

This groundbreaking session includes three of the most successful names in the business when it comes to developing an arranging style that gets the most out of your band. Roland Barrett, Jay Bocook and Jay Dawson will divulge their own individual arranging styles and techniques as they discuss how they adapt their arrangements for various styles and sizes of bands.

Session 9: Are We Too Bound By Tradition??!!

As directors, are we perhaps too bound by our own band’s music traditions or our own personal tastes? Are we continuing to entertain or are our bands becoming musically stagnate. Panelists, Roland Barrett, Jay Bocook and Jay Dawson will wax philosophical on the topic and provide their own unique assessment of how college athletic bands are doing in regard to entertaining our fan base.

Session 10: Research Wrap-up

A brief report on some of the research results recently conducted in our profession.

Session 11: CBDNA Athletic Band Task Force report and discussion on 2009 Symposium

Presented by Mark Spede – Clemson Univ, Task Force Chair

Session 12: What to do in the “Off-season?” The Wisconsin Model for FUN Development!

This session is not to be missed as Mike Leckrone has taken the concept of a spring term athletic band to a whole new level. He will discuss just what he’s been doing the last 30 years that has resulted in his highly successful Spring Varsity Band concert and the impact it has had on his total program.